IT TAKES THREE TO KNOW ONE: If you watch the propaganda mill euphemistically known as the Fox News Channel, you may not have the slightest idea why Armstrong Williams is in hot water. On Friday night’s O’Reilly Factor, then on Sunday’s Fox & Friends, the channel’s stars let Williams pretend that he had simply taken money to run legitimate TV/radio ads about the No Child Left Behind program. By Friday morning, it was clear that Williams had been paid to do far more than that. But his Fox hosts stared into air, letting Williams pretend he was being slammed for a “perfectly legitimate†ad buy.
(HOWLER)The rehab started on Friday night, when Bill O’Reilly interviewed “the man in the accusation zone, conservative Armstrong Williams.†In his introduction, O’Reilly did manage to say that Williams “was reportedly paid $240,000 of Department of Education money to say good things on television and in print about the No Child Left Behind Act.†But when Williams was asked for his view of the flap, he stressed the TV and radio ads, a normal part of broadcasting:
WILLIAMS (1/7/05): Thank you, Bill. Well, Bill, about a year ago, we were approached by Ketchum Communications. They had been hired by the Department of Education to promote No Child Left Behind and to educate the audience about many of the issues surrounding it. They approached us about becoming a sub-contractor because they thought we were in a unique position, not just the fact that I'm a media pundit. I own my own syndication, the rights to our productions. And we syndicate my daily one-hour television show, which is on Liberty, Sky Angel, Christian Television Network and a host of other stations around the country. And they wanted to buy advertising spots. They wanted to advertise No Child Left Behind on our shows. And we worked out a situation where they got a one-minute commercial which ran twice in the show. And it was a commercial with Secretary Paige explaining the different aspects of No Child Left Behind.
O'REILLY: Right.
WILLIAMS: At the time, because I wear these dual hats, I had no idea what controversy that could unfold as a result of my being in the media on the one hand and my accepting dollars to advocate something that I already believed in, had already advocated. But it gave the appearance that I was paid to advocate No Child Left Behind.
(HOWLER)That was Williams’ total statement. Of course, since political entities “buy advertising spots†all the time, it was hard to see the problem with the conduct described. And as the interview continued, O’Reilly seemed to help Williams pretend that he had only been paid to run ads. Here’s one early exchange, for example:
WILLIAMS (1/7/05): Well, let me explain something to you, though. On our show, where they pay for the advertising, we did periodically disclose to the audience that we were being paid.
O'REILLY: No, but you have to say, though, if you're going to do any kind of work for the DOE, you have to say they paid for this every time. It's called full disclosure.
WILLIAMS: Oh, OK, I see your point.
O'REILLY: Every time. If you interview Rod Paige, you have to say, in a lead to Rod Paige, “he buys ad time on this show.†I'm going to interview a guy later on in The Factor who's on the same radio station that I'm on. OK, and I got to say that KLI operator in Dallas carries The Radio Factor. It's transparency, because it looks bad, you know what I'm talking about? You're not going to go jail for this, but it looks bad.
(HOWLER)The conversation kept making it seem that Williams had only accepted money to run those TV and radio ads. Of course, Williams had also been paid to have Paige on his show as a guest. But O’Reilly allowed that fact to be hidden. Mr. O scolded Williams for his bad judgment. But to an average viewer, it must have been hard to know just what the fuss was about.
But by Sunday, when Williams did Fox & Friends, the deception was total and repetitive. In the course of a nine-minute interview, Williams kept framing the issue in terms of selling ad time, mentioning nothing else for which he’d been paid. And his three Fox hosts went along with the sham. In her introduction, for example, Fox toady Juliet Huddy pandered to Williams, calling him “a trooper for joining us.†But here’s the trooper’s opening statement, given in its entirety:
WILLIAMS (1/9/05): First, let me just correct something. We were hired as a sub-contractor by Ketchum Communications, who were hired by the Department of Education. They used my show, The Right Side with Armstrong Williams, to buy advertisements to promote No Child Left Behind. It was a legitimate ad buy.
(HOWLER)That was Williams’ total statement. But at no time in the nine-minute session did anyone note that Williams was paid for more than a simple ad buy. And Williams kept pimping the bogus idea that the flap concerned nothing but legitimate ads. For example, here was the heart of his second statement:
WILLIAMS (1/9/05): This is the only time, and the only issue—No Child Left Behind—that I’ve ever been associated with where we were ever paid advertising dollars.
(HOWLER)Since there’s nothing wrong with being “paid advertising dollars,†it was hard to see what the fuss was about. But Williams just kept pushing this frame—and his Fox hosts kept staring into air:
WILLIAMS (1/9/05): My issue is, as a media pundit, should I be accepting advertising dollars from the government?
(HOWLER)Asked if he would return the money, Williams gave this absurd reply:
WILLIAMS (1/9/05): No. Because they paid for the advertising. The contract was only for six months. After the six months, the contract was over, Kethchum came back to us after seeing what exactly was delivered. As a result of the advertising on our program there were six million hits to the No Child Left Behind web site. That is why they renewed the contract.
(HOWLER)Over and over (and over and over), Williams kept pretending that he was only paid to run legitimate ads. And none of his three Fox hosts ever tried to correct or challenge him. Indeed, by the end of the session, the hosts had reached new ground in their open pandering, agreeing with Williams when he said he was being held to “a higher standard than anyone else.â€
Was Williams paid to pimp for Bush? Yes. But then, these hosts are paid to pimp for Williams! They know what Roger Ailes pays them to do, and they delivered on Sunday like cash machines. “God bless you,†one host said to Williams as The Three Storeboughts signed off.