Google Instant: Quick, Quick, Quick–But Not Psychic
PC World
Harry McCracken, Technologizer
Sep 8, 2010
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That announcement was the launch of Google Instant, a new interface for the world's dominant search engine. It's rolling out in the U.S. right now-you can also get to it at
www.google.com/instant-and the goal is to provide relevant search results before you've even finished typing your query. Instant, in other words, aims to give you what you really meant, quick, quick, quick. (The feature will come to other countries, browser search fields, and mobile phones in the months to come.)
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So far, I haven't found Instant to be the great leap forward that Google seems to think it is. But neither does it feel like a New Coke-syle fiasco. For one thing, the change isn't being forced down anyone's throat: It's easy to turn it off and go back to classic Google search. There's also an easy way to split the difference between Google Instant and old Google: Rather than paying attention to search suggestions and results, you can just type your entire search query. And then stop. You'll get the results you would have seen in the old days, without having to press Enter and wait for them to show up.
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