You know, i am one of the few guys i know who will say this.
Alcohol tastes bad. Plain and simple, they do everything in their power to try and make it taste enjoyable, but each and every time a non alcoholic version of the same drink would taste better.
This being said, i love drinking, huge fan actually. Not consistant, sometimes i go 4-6 weeks without a drink. But when i do i enjoy the effect it gives me , not the taste.
I think it is kind of a badge of honor among men to say they enjoy the taste of alcohol, kind of a " i like to fight" for us more civilized folks. Not only do you do something unpleasent , but you actually enjoy it.
My point is, a person such as myself could care less about the way an alcohol is served, the flavors put into it, etc. It will always be inferior as a taste sensation, so its only advantage is the effect it has on someones brain.
Now, ironically, due to this i have tried more varied types of alcohol than most people i know. I could care less if it is warm full bodied ale, $100 a bottle whiskey, or a day old 40 of Black Ice. It all does relatively the same thing. It is honestly over my head to complain about the way an alcoholic beverage is served. It is kind of like saying that you wouldn't mind being kicked in the face with a wingtip, but a sneaker, that is out of the question.