Yes, great story, Chris!
I'm not sure if Truth gives their lives meaning. Perhaps in a muddled way. But you make a good point. Da Truth is not about substance, but, since it is internet-based, it is largely about style. If one fundraiser fails, the message just gets repackaged in a different way. Yes, they don't see a problem with their message, but in its packaging.
Thinking about this way makes me wonder if failing in their fund-raising is the issue to them that it seems to be to us. We look at it as a failure of their logic to convince people. I'm not sure a faith-based group sees it this way. I'm almost wondering if they see it as a failure of their message to give meaning to people's lives. There is a subtle difference - or at least I mean there to be one. The failure of logic implies that the problem is a flaw in their facts or their argument structure. The failure to deliver meaning implies that the problem lies in their rhetoric rather than the factual nature of their message. As a result, changing the facts or the logic is not what you need to make your message more suitable to a wider audience. Instead, you need to adjust the language of the message.
Or at least something like this. Maybe you can help me refine this.
I'm not sure if Truth gives their lives meaning. Perhaps in a muddled way. But you make a good point. Da Truth is not about substance, but, since it is internet-based, it is largely about style. If one fundraiser fails, the message just gets repackaged in a different way. Yes, they don't see a problem with their message, but in its packaging.