GreICE I think has hit the intentional or concsious/unintended or unconscious here. It's right to consider the attention even paid to the data. I'm sort of talking about these big flipping things like global warming or Bigfoot where the data are more or less public domain. On the other hand, my private notice of the numerous nice things my mother-in-law has done, through confirmation bias, I've failed to note and respond to. Entirely unconsciously.