What Palihapitiya's words do is, in effect, to make this sort of indifference an acceptable position to take, rather than something one is ashamed about. That makes a difference, and in a negative sense. Therefore, I think it is good that people are discouraged from making that kind of a negative difference to the status quo.
Sure, simply feeling bad about genocide in some far land deep within our heart while not doing much about it doesn't help with the genocide or the oppression. But if at all one moves public opinion from that kind of limbo, surely it makes sense to move it to a position where people do start doing something about it, rather than to a position where people are fully comfortable doing nothing about it and announcing loudly that they care nothing about what happens to those folks there?
Of course, this sort of thing, the 'canceling' of Palihapitiya I mean, rarely happens as some clearly-thought-out policy. It is something that, generally, simply happens, for better or for worse. But if at all one were to work out the general reaction deliberately, then I for one am all for shaming people who in effect and with their casual words make this kind of indifference an acceptable and accepted position to assume.
I know, my personal feelings about the Uyghurs doesn't mean squat to them, unless it is followed up with concrete action. But still, I'd much rather view this issue, and have it viewed by others, as something one ought to be doing something around and that one is, if only vaguely, ashamed not to be doing something/more about, than move it to the position of something one is comfortable not giving a damn about. That way there is better chance of something getting done one of these days.
Although yes, that's a great deal less than it might have been and should have been, and infinitely less than what is actually needed in order to make a difference, but no, this kind of thinking is most certainly not "hypocrisy".