I own a used bookstore, and we have a New Age section. I would love to call it the "woo" section, but we're a new business and we can't afford to offend any customers. We need their money. New Age has grown fairly rapidly, which is surprising considering the part of town we're in. I stocked Randi's The Mask of Nostradamus in the New Age section (I also sometimes pronounce it "newage"). I have a copy of Encyclopedia of Claims, Frauds, and Hoaxes of the Occult and Supernatural, but that's on a display shelf. As soon as I get a copy of Flim Flam, I'll stock it in newage.
We are in the general area of Rhema, a church/school founded by Kenneth Hagin. Our religion section is our largest non-fiction section, and includes many of Hagin's books. It is very tempting to put Hagin's books together with the Occult books, since they are so similar, right down to the magic incantations and speaking in tongues. These books... they're scary... epitomize the insular, paranoid, woo mentality that is often seen in today's Religious Right. Yet, we get a lot of Rhema students in the store, and their money is green, so I'll stock the books.
On the other side of town we have Oral Roberts. That's right, the Lord hasn't called him home yet. Occasionally I drive by the spot where he supposedly saw the 900 ft Jesus. I reflect on how uncomfortable it can be to live in a place like this. Oral to the west of me, Hagin to the east (here I am, stuck in the middle with you).