I may be missing something so I will try again: a site puts up material, the material is listed in search engines, the site has no paywall and no (functionally equivalent) subscription requirement. On what basis do you contend that viewers are not "entitled to the content"?
IF your contention is based on the idea that they should also have to read/watch/listen to the ads, magazines, newspapers and television (non cable ) have, it is minimally simple to prove you wrong. How? You are free to skim past, overlook, purposefully avoid the ads in all of those - nothing illegal about it so nothing wrong with it. IF I interpret you correctly, you are reacting like the old fool at a meeting on new technologies I and a lot of others in tech and marketing were at about 10-12 years ago (at which I first heard of FOLEDs) who, when the discussion turned to the easy technology of ad avoidance, turned red (honest - he looked like he was having a heart attack) and said/yelled " Damn it, the government needs to make a law that people have to watch the ads - that's what makes the stuff available!!!!!" Fun evening and even the other advertisers/marketers were laughing (after we got over the shock of that level of stupidity).