Exactly.
And more than that, it makes a difference to keep up on just where this marketing science is going since it affects all of us. Knowledge, IMO, can produce at least some immunity to the techniques used.
I stay off FB and other social media sites as well. But I have no doubt that from my browsing and perhaps even data mining of forum posts, replies to emails and other comments I may have posted on blogs and whatnot, there is just as sophisticated a profile of me in the data bases as people who like to post likes on FB.
While there isn't much I can do about that unless I want to stay completely off the internet and quit using credit cards, I do want to see the stupid Democrats level the playing field with marketing science. I want kids to learn media literacy and this is part of that knowledge base one needs to do so.
It's not only about politics, it's about making propaganda so effective that control of beliefs grows. And sure, the various religions have been controlling beliefs to variable degrees since their inception. But that's no reason to ignore current trends if said trends are harmful. In the case of people like
the Kochs, the Scaifes and the Mercers, those are not the people I want to see using the most advanced techniques.
Our current incompetent POTUS is the result of this science, it may get much worse before it gets better.