Of course.
If I call someone "ugly", and they respond with "you are not attractive"- it was not a response "in kind" because the words used were not identical.
I shall take that under advisement.
If you fly a flag that supports MIA and fallen vets because a relative of yours died as a soldier and they put up a sign that says "He's not a war hero. I like people who didn't get captured." then I would not find that as a response in kind, no matter what is said via twitter.