Good, and I've given it some serious thought even before the OP was posted and I'll be glad to share what I've so far been able to discern from it.
In answer to your first question, being conscious of something is analogous to having something in your field of vision. The farther something is into the periphery of your conscious focus, the less conscious you are of it. Of course, this does not necessarily mean that one is literally
looking at the subject of their focus; tho, actually looking at an object is an example of such [
Interestingly enough, the focusing of conscious attention has been associated with the synchronous firing multiple neurons rather than the independent firing of individual neurons]. For example, one can focus their conscious attention to the pain of their stubbed toe without actually looking at it. Focusing your conscious attention on one thing can greatly hinder your ability to handle other tasks. It seems that conscious thinking has something analogous to an attention budget; tasks that are given more conscious attention can be consciously dealt with more effectively. Things completely outside of one's conscious field of focus are off the radar, so to speak, and must be dealt with unconsciously, if they are even processed at all.
In instances where one must multitask it seems that one must have conditioned behaviors to handle tasks more on the periphery of one's attention [or even completely outside of it]. An example of this is a person carrying out a detailed conversation while driving. Such a task is much more difficult for someone who is just learning to drive. But, once they have driving conditioned into their behavioral repertoire, they can relegate driving to the periphery of their conscious attention while assigning a greater portion of their conscious focus to other tasks. More extreme examples of this would be the unconscious functioning of autonomic processes in the body like instincts, reflexes, heart beat, etc. Of course, one can train themselves to consciously affect some of these auxiliary processes to a limited degree but, by and large, they are outside of one's direct conscious awareness or volition.
In regards to your second question, paying attention to one's own consciousness is called introspection. It is an instance of self-referential processing, but again, I must stress that it is distinguished from other instances of computational self-reference in that it is experiential. Self-reference, in and of itself, its quite well defined but consciousness [and by extension conscious self-reference] remains an undefined function. Currently, the evidence strongly indicates that properly defining this function will depend on a better understanding the physical processes of the computer solidly known to generate it: the brain.
I think that the field of AI has much to contribute to understanding general cognition but, as a means of explaining and generating
actual consciousness, its putting the cart before the horse. There is going to have to be a lot more progress in the realm of biophysics, and neuroscience in particular, before researchers like you will be able to meaningfully attempt to create conscious machines. Until then, I'm afraid that attempts by AI researchers to recreate consciousness will be shots in the dark