The only answer that can be made to you now, after all these pages and all these careful posts, is that you do not understand what you're talking about.
You do not understand what you're talking about.
Sorry, Slingblade, but despite 3B's troublesome methods of communication, he actually has a decent understanding of the process while you and many others do not. Here are some definitive sources.
http://www.ftc.gov/bcp/policystmt/ad-food.shtm
The Commission has previously indicated that where a claim is subject to the joint jurisdiction of the FTC and the FDA, it will accord significant deference to the FDA's standards...
The use in advertising of FDA-defined terms in a manner inconsistent with FDA's definitions is likely to mislead consumers.
The sentence in bold is what I think 3B is driving at in principle. Stated simply, if the FDA has regulations regarding certain terms, then if those terms are subsequently used in advertising (where the terms don't directly apply) the FTC will give strong consideration to those definitions. It does
not mean that using the terms in an inconsistent manner is automatically misleading, but it does mean that it will be taken under consideration as to what the advertising is likely to be taken to mean. Thus there
is a case to be argued.
Here's some more background, but it involves nutrient content. The principle is similar.
http://www.ftc.gov/bcp/policystmt/ad-food.shtm
The Commission recognizes the importance of consistent treatment of nutrient content and health claims in food advertising and labeling and seeks to harmonize its advertising enforcement program with FDA's food labeling regulations to the fullest extent possible under the statutory authority of the FTC Act. The Commission also recognizes the scientific expertise of FDA in this area...
The Commission will examine advertising to ensure that claims that characterize the level of a nutrient, including those using synonyms that are not provided for in FDA's regulations, are consistent with FDA definitions. Commission precedent establishes that
an advertisement that can reasonably be interpreted in a misleading way is deceptive, even though other, nonmisleading interpretations may be equally possible.Thus, when express or implied claims suggest that a food product meets the standard for use of an FDA-defined term, advertisers should ensure that the food actually meets the relevant FDA standard. For example, depending on the context of an ad, use of the phrases "packed with" or "lots of" to describe the level of fiber in a food could convey to some reasonable consumers that the food is "high" in fiber. Because FDA's regulations define the terms "good source" and "high" with respect to fiber,45 consumers are likely to be misled if a "high fiber" claim is implied by an ad for a food that is only a "good source" of fiber.
Once again, some key points:
* This is not a case brought by the FTC, but I'm reasonably confident that FTC policies, opinions and court rulings will come into play when deciding this case on the California statutes.
* I am only talking about the principles in the argument, not the argument itself. It's by no means automatic that Taco Bell will lose when the above is applied in their case. I'm just discussing how it should be looked at.
So, at this point I have presented two different official policy statements from the FTC showing that FDA regulations are
considered when looking at advertisements. Anyone who continues to argue otherwise is just wrong. You can certainly how argue
how much consideration should be given or whether the terms are actually being used, but the
principle is sound.