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Staggeringly stupid ad statement

Miss_Kitt

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Feb 20, 2008
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For some time, my husband and I have used as an "in-joke" a tag-line to a radio ad that appeared a few years ago:

"E-wood! It's wood, with the cool touch of technology!"

This shows such a staggering lack of understanding of what the prefix "e-" is meant to imply that we were enchanted.

Well, today I confirmed that what I thought I heard in an ad on Tuesday is really what I heard. It concerns "foreclosure-level" sales prices on new homes by a particular builder. Then the announcer blithely adds,

"These have to be sold to make room for new floor-plans!"

After I stopped laughing--okay, mostly stopped laughing--I wondered whose great idea that was? Do they really think that 'floor-plans' are stacked up like mattresses or appliances in a warehouse? That the existance of houses with old floorplans means new ones can't be used?? Or do they just think that their audience will think that?

I just had to share, some things would be dismissed from a comedy movie as being too implausible...

Miss Kitt
 
:) make "room" for as in, "room in our budget"

Please buy these houses so we will have money to build more, with a different layout.

eWood? I can only imagine...
 
I always thought EWood was a really really really bad director.



or an actor with big blue dreamy eyes.




or what I get when I look at pictures of him on the internet. (either one from above)
 
I recently saw an ad for a bandage that claimed some sort of technology in it. I can see if tech helped make it, but unless it looks like something a Borg would wear, I doubt there's any tech in it.
 
"Honey, your E-Dinner is done! We are having E-Steaks and E-Potatos, and some lovely E-Pie for desert".
 
alfaniner said:
I recently saw an ad for a bandage that claimed some sort of technology in it. I can see if tech helped make it, but unless it looks like something a Borg would wear, I doubt there's any tech in it.
Click to expand...

Why does "technology" have to equate to "electronics"?

If the bandage is made of a polymer that conforms to the shape of your skin, that's technology. If it contains a chemical that speeds the healing process, that's technology. Heck, if it's got a picture of Spongebob that glows in the dark, that's technology too.
 
@ madurobob: yeah, I figure it's ad-speak for, "Buy these at cut-throat prices because we need to make the next round of loan-payments on our half-builts, just-cleareds, and just-permitteds." But without scaring John Q. Public away from buying from a builder that is clearly about to go tits up...
 
Have you seen those lame ads for the Eco-Canteen? It's just a metal bottle. It's not even a decent Thermos since it's not insulated.

Steve S.
 
steve s said:
Have you seen those lame ads for the Eco-Canteen? It's just a metal bottle. It's not even a decent Thermos since it's not insulated.

Steve S.
Click to expand...

Of course it's not insulated! We support free-range BTUs and cruelty-free calories! Have you seen the dark, cramped quarters thermos-ers keep their heat in?!? Thermal energy was meant to live free!

LTW
 
madurobob said:
:) make "room" for as in, "room in our budget"

Please buy these houses so we will have money to build more, with a different layout.

eWood? I can only imagine...
Click to expand...

There is an easy way to make iWood, just put an apple logo on a board and double the price.
 
Stupid advertisements (is that redundant?) like that make you want apply some e-wood (or iwood) directly to someone's forehead. Really hard.
 
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My Brazilian friend got me some of that "wood with the cool touch of technology" for Christmas. He called it




wait for it





Natal e-wood.





pah-DUM
 
Miss_Kitt said:
For some time, my husband and I have used as an "in-joke" a tag-line to a radio ad that appeared a few years ago:

"E-wood! It's wood, with the cool touch of technology!"

This shows such a staggering lack of understanding of what the prefix "e-" is meant to imply that we were enchanted.

Well, today I confirmed that what I thought I heard in an ad on Tuesday is really what I heard. It concerns "foreclosure-level" sales prices on new homes by a particular builder. Then the announcer blithely adds,

"These have to be sold to make room for new floor-plans!"

After I stopped laughing--okay, mostly stopped laughing--I wondered whose great idea that was? Do they really think that 'floor-plans' are stacked up like mattresses or appliances in a warehouse? That the existance of houses with old floorplans means new ones can't be used?? Or do they just think that their audience will think that?

I just had to share, some things would be dismissed from a comedy movie as being too implausible...

Miss Kitt
Click to expand...

If this was an ad for a manufactured home builder, then it makes perfect sense. They build the house in sections on a factory floor, then it sits in a lot waiting for someone to buy it. When someone buys it, it gets shipped to their land and snapped together like LEGO bricks (well, really big, heavy, and complicated LEGO bricks). So, they could be running out of room in their storage lot, it being filled with older models, and wanting that room for newer, more salable, units built with newer floor plans.
 
I just saw a commercial from a major hair colouring company that claims it (if I heard correctly) accentuates the "high lights in your hair" and the "low lights"?
 
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