In this instance, you didn't mind being the victim of false advertising. Fine, but certainly there are customers who do mind.
Maybe there should be a provision in the law so that people who don't mind being ripped off can opt-out.
The issue is that there was no false advertising. Remember CRT monitors? They have a black border around the edge. The size of the image is smaller than the size of the monitor. No reasonable consumer, on seeing an advertisement for a 14 inch monitor, would assume that he would get a 14 inch image from it. However, if that consumer did expect it, he could return the monitor for a full refund, including all shipping costs.
Somehow, some lawyer convinced some jury that this was false advertising. How he did that, I don't know, but he did. That's the system, I suppose.
Now here is where the problem with class actions comes in. There was a lawyer who convinced a jury that the ignorance of a particular consumer was somehow the company's fault. Via class action, he also asserted that I, too, must have been just as ignorant as that other consumer. That other consumer apparently didn't understand how monitors worked, and was "ripped off"as a result of his ignorance. The class action suit asserts that I, too, must have been "ripped off" because I bought a monitor under the same conditions.
Well that's just not correct. I understood what I was getting. I ordered something, and I got exactly what was advertised. I was happy with my purchase and with the price. I chose not to exercise my option to return the monitor at company expense, because the monitor was exactly what I expected.
To put it a different way, the premise of class action lawsuit supporters seems to be that class action lawsuits take a small wrong suffered by many people, and force the company to bear the cost of that wrong, cumulatively, instead of being able to ignore the small, individual, wrong. That premise is flawed. While that may happen in some cases, I am not aware of any case in which that has happened to me. In the lawsuits where I have been part of the plaintiff class, I have never suffered any wrong. What has happened is that a group of lawyers, allegedly acting on my behalf, have asserted that I have suffered wrong, demanded compensation for me, and, of course, took a part of that compensation for themselves.
The lawsuit, on the other hand, did hurt me, and similar lawsuits continue to hurt me. I know that this sort of litigation drives up costs for companies whose products and services I use. That cost is passed on to me. Someone has to pay for those lawyers' BMWs, and that someone is me.
The OP article doesn't go into great depth about what the case was really about, and at the moment I'm not sufficiently interested to look up what went on at the Supreme Court. On the surface, though, it's hard for me to get outraged. Binding arbitration offers a way to address real problems that come up, without letting people profit from inventing fictitious problems.