Don't you think the insurance reforms themselves will help greatly? In particular, the part that requires them to pay out a certain percentage of the money they collect from premiums for actual healthcare services (effectively capping how much they spend on marketing and such, and how much is kept as profit).
I think on the surface that seems like a boon, the way that it might seem advantageous to kill Bill Gates and divide up his money. We'd all get a few bucks and it's unlikely that he was going to have any more billion dollar ideas anytime soon. But what about the next guy who has a billion dollar idea, or just the general idea of respecting people's basic human rights?
Sure, for the insurance company, or any other company out there, we could see a benefit in voting away their profit margin, or lowering their profit margin, but aren't you kinda screwing over those people who invested in the company and built it up, completely arbitrarily? Why not do that to anyone, and then why is anyone ever going to invest in building up services that people need and use? And what about the general idea that people have basic freedoms and human rights, and if two people agree that an arrangement is fair, than that is their business. It's not like the insurance companies are personally holding medical care hostage, sitting on top a pile of anti-biotics and band-aids. They're just mitigating risk, for a cost, and you either think that cost is worth it, and you buy into it or not, well until now.
Some of that is confounded by requirements that your employer provide employees medical care, then you don't have any real say in your medical coverage, but I never understood why your employer should be involved in your medical decisions.
Limiting marketing falls into the same kind of category. Couldn't we benefit by limiting the money *all* companies spend on marketing? Why stop at marketing? Why not legislate any expense we see as wasteful and run all companies in the public trust? Then every corner drug store and grocery store will function like the DMV, and Utopia will finally have been achieved.