I see this is as a practical manifestation of the adage "When a measure becomes the target, it ceases to be a good measure". For so many years, the only measure of the 'goodness' of a semiconductor was "How high is it's transition temperature". That was fine, when comparing samples in otherwise unchanged conditions. But somewhere, it changed from "Transition temperature is a good way to measure our progress toward a widely useful semiconductor" to "Transition temperature IS progress in semiconductors". This completely forgets the "widely useful" portion of the equation.
<nitpick> Superconductors, not semiconductors. </nitpick>
While that may be a contributing factor, the issue is a bit more fundamental than that.
The bigger problem is simply that cuprate superconductor research (where the high-Tc stuff began) has essentially run out of steam. Most of what can be tried, has been tried. There's still a lot to be figured out in terms of the fundamental physics, but that's been very resistant to understanding on a deep level, and so a breakthrough there may be tomorrow, or maybe decades away.
So where else do you go with new research? High pressure is one of the few places where (1) we know it makes superconductivity more likely, and (2) there's a hell of a lot of material phase space left unexplored. If you're a new professor hoping to get tenure, you need to spend your time doing research that's going to get you publishable results. And working on high pressure phase diagrams is a pretty reliable way to do that. The record Tc's are nice, but they aren't actually the driving force here. Any new material that superconducts under pressure is going to get you a paper, whether or not the Tc is record-setting.
If there was a reliable avenue for developing better superconductors even at lower temperatures, people would pursue those avenues. The unfortunate reality is that we don't know of any.
As I mentioned already, liquid nitrogen is cheap. We already have materials that can superconduct at those temperatures without high pressures. But they aren't good materials for making wires out of. If you could develop a material that would superconduct at liquid nitrogen temperature and ambient pressure AND which was good for making wires, then you'd be rich. The reason that hasn't happened yet isn't because people have been blinded by chasing record Tc's. It's because we've already tried everything we can think of, and people have run out of good ideas. Sadly, it may not even be possible.