You can only buy shares that are being sold by someone, and the price you purchase them at is what matters (though volume is a good indicator of how 'serious' anyone is).
So, as of _right now_,
Romney is trading at $3.70 a share. If you follow the link you'll see a tab for "unmatched predictions". What we see here is that people are willing to sell shares of Romney at:
So if you wanted to buy those 700 shares of Romney at $3.89, sure, that would change the last-traded price and Romney would be +0.9 on the day instead of -0.10. But you'd be an outlier, and while some people would come along with you, it wouldn't significantly change the general opinion that Romney is worth around $3.70 right now. The only difference is that you'd have about $2700 in action.
If Romney stayed at $3.70 EOD, then you'd be looking at (in a few short hours) having lost $133 -- assuming you can find someone to buy the 700 shares of Romney back at $3.70. If you look at who's _buying_, you get an entirely different picture...
...and you see that the highest anyone is willing to buy Romney shares for is $3.66. So really, it's even worse; you're closer to being out $150 simply by clicking the button on "Buy at $3.89".
Now think about what happens to your money if Romney gets caught eating a baby on live TV and his price drops to $2.50 a share... and you see why, although volatile and subject to longshot bias, a prediction market does tend to have _reasonably_ accurate data.