The problem is this: the vast majority of Americans agree with the basic platform of the Democratic Party(as well as the basic points of the Republican Party of 25-30 years ago). Nearly no one agrees with the actual platform of far-right radicals. The difference is that Democrats felt awfully comfortable that the truth would be enough to sell obviously good programs and policy, while the far-right radicals know for a fact that they can't convince anyone by being straight with them. Therefore, the far-right created campaigns based on advertising, in order to sell their ideas in a sort of bait and switch. By turning language on its head, and disguising their real agenda, the far-right has conducted a culture war upon America. They do all sorts of creative things, like create multiple dummy "grassroots" organizations, so that they can pretend to be a populist movement. They lie without hesitation, because by the time a lie is tracked down, no one in this high-speed MTV world cares anymore.