Steve:
Is your argument that since CO only knows 25% of the audience then hot-reading is impossible? If so, I disagree.
Is there any way to find out two things:
1) The average percentage of a given CO audience that is 'read'.
2) The number/percentage of those who are read who are also among the known 25% as opposed to the unknown 75%.
Further, your 25/75 breakdown rests on the assumption that every ticket is purchased as a bundle of four.
So it would also be interesting to know how many tickets are bought individually, how many in pairs, in triplets, and so forth.
I suspect that the breakdown would result in a larger percentage than 25% being known prior to the show.
Is your argument that since CO only knows 25% of the audience then hot-reading is impossible? If so, I disagree.
Is there any way to find out two things:
1) The average percentage of a given CO audience that is 'read'.
2) The number/percentage of those who are read who are also among the known 25% as opposed to the unknown 75%.
Further, your 25/75 breakdown rests on the assumption that every ticket is purchased as a bundle of four.
So it would also be interesting to know how many tickets are bought individually, how many in pairs, in triplets, and so forth.
I suspect that the breakdown would result in a larger percentage than 25% being known prior to the show.
