Answer: Because you're paying the grass cutter, and you're not paying the factory worker, so you expect the factory owner to pay a minimum wage while you pay whatever you want. You don't practice what you preach, and that's not an assumption, it's an observation.
Another simple observation is that none of these "communists" or "socialists" ever leave the evil capitalist west to live in one of those socialist/communist paradises of the worker(TM).
You're basing wages on how much money the employer has or makes, not how much the job is worth - other than a job done directly for you, of course. How is that reasonable?
It's because support of socialism (in the American sense of "communism or near it overall economic system", not in the European sense of "liberal democracy welfare state") is, for most socialist/communists, merely a badge of self-congratulation. It means they are better than you, so, you see, different rules apply to them to those mean ol' (yeech) businesses.
It's like those "Free Tibet!" folks who have that bumper sticker on their car. Are they doing anything to "Free Tibet"? Of course not. What's more, if Obama tomorrow said, "my God, they're right! I am sending troops in to free Tibet!", they would instantly scream what a warmongering evil-doer he is. The bumber sticker really means, not "Free Tibet", but "I am better than you, aren't you ashamed of yourself for not caring enough?"
Same here. Do any of these folks actually not eat at McDonald's, not wear shoes or clothes made in the far east, etc., etc.? Of course not. It's just a way of saying "look at me -- I am superior!".