Again, I would suggest that it does matter, whether you are handed a placebo, or a real drug. Most participants should half doubt they got a real drug. These hopefull gamblers get the placebo effect from the real drug, in their minds. They put no faith in the placebo. They put their faith (and upwards of 30% effectiveness) in the 50/50 equation presented in the double blind.
So what? We're not testing "faith" -- we're testing whether or not the drug works. And since both the control subjects and the experimental subjects have the same "50/50 equation" (whatever the hell that means), it has no effect on the question of whether or not the drug works.
Pure drug sucess implies half the people in the test remain unhappy, or sneezing...the one's on the fake drug. But it doesn't pan out that way
Yes. That's because some people insist on getting better all by themselves, and that's why you need the control group in the first place.