Chimera
Mind Fetishist
- Joined
- Jan 18, 2005
- Messages
- 394
This really bothered me.
A friend called this to my attention...a group called the American Family Association got people to email PetSmart about...get this...not using the word "Christmas" ENOUGH in their advertising. I actually used the AFA's form letter to thank PetSmart for using "holiday" instead of "Christmas".
So then, AFA publishes this on their website:
PetSmart's Response Concerning Christmas Promotions
PetSmart has heard and is addressing concerns about “Christmas” not being found in our online holiday promotional material. While we do not have a policy related to the use of holiday terms in our marketing and advertising materials and our omission of Christmas was not necessarily a conscious one, it is unfortunate and regrettable. You will be pleased to know we have already made some changes to incorporate Christmas on our website and will continue to do so where possible. (For example, if you visit www.petsmart.com you will see a banner inviting you to “Surprise your pet with the perfect gift for Christmas & the Holiday season.”) We strive to be authentic in what we say and do and believe that the use of Christmas or other religious or cultural terms in describing holiday related products and activities is in keeping with that brand characteristic. Thanks for voicing your concerns with us.
Bruce K. Richardson
Director, External Communications
Corporate Communications
PetSmart
Looks like PetSmart caved in to Christian demands to me.
A friend called this to my attention...a group called the American Family Association got people to email PetSmart about...get this...not using the word "Christmas" ENOUGH in their advertising. I actually used the AFA's form letter to thank PetSmart for using "holiday" instead of "Christmas".
So then, AFA publishes this on their website:
PetSmart's Response Concerning Christmas Promotions
PetSmart has heard and is addressing concerns about “Christmas” not being found in our online holiday promotional material. While we do not have a policy related to the use of holiday terms in our marketing and advertising materials and our omission of Christmas was not necessarily a conscious one, it is unfortunate and regrettable. You will be pleased to know we have already made some changes to incorporate Christmas on our website and will continue to do so where possible. (For example, if you visit www.petsmart.com you will see a banner inviting you to “Surprise your pet with the perfect gift for Christmas & the Holiday season.”) We strive to be authentic in what we say and do and believe that the use of Christmas or other religious or cultural terms in describing holiday related products and activities is in keeping with that brand characteristic. Thanks for voicing your concerns with us.
Bruce K. Richardson
Director, External Communications
Corporate Communications
PetSmart
Looks like PetSmart caved in to Christian demands to me.

