Cleon
King of the Pod People
An investment is typically made with the expectation of getting something of greater value in return. That greater value can typically be measured as a rate of return on investment, which your business finance 101 class abbreviated as ROI.
Right. And one thing you learn quickly when working in the private sector is that ROI can also be frequently abbreviated as WAG.
And when you listen to a CEO give a conference call about their quarterly results, you won't hear much different. "This will help us provide world-class service to our clients," or "this investment will take us to new markets" is usually about the level of discourse.When politicians talk about investment, at best they talk the way Obama did last night, saying what the cost of something will be, but not even attempting to say what the return will be, in any measurable terms.
At the worst, they talk in woolly-brained, feel-good platitudes, like "We have to invest in our children's futures..."
R&D doesn't work that way, though. Organizations that invest heavily in R&D don't do so with an expected ROI--if they could predict that, it wouldn't be R&D. It would just be D.When a politician speaks of "investing," you should take it as a warning to hold on to your wallet until the politician can answer the question, "What's the ROI?" with a number followed by either a unit of currency or a percent sign.
If you go to Apple, or Google, and ask them what the expected ROI is on their R&D budget (investment), they won't be able to give you a firm number. But if you tell them that their R&D investment is therefore not a real investment, they will laugh a deep, loud, belly laugh.