Hmmm. The highlighted part gives me further cause for concern about the spin that "Yes" campaigners are choosing to place on the "No" campaign.
Obviously since I'm not in Scotland and since I have not immersed myself in the fine details of the debate, I can't be sure of the provenance and veracity of the "Project Fear" issue. But here's what wikipedia has to say on the matter:
On 23 June 2013, in an article marking the campaign's first anniversary, the Sunday Herald claimed that "Privately, some inside Better Together even refer to the organisation as Project Fear". The name "Project Fear" subsequently appeared in other news outlets and was co-opted by pro-independence campaigners. The following line of the Sunday Herald's article said that "[Blair] McDougall is unrepentant about the tactics", but on the following day's edition of Scotland Tonight McDougall denied ever hearing anyone use the term "Project Fear".
So are you claiming that this paragraph is a significant misrepresentation of the facts? Because if it's not a misrepresentation, then what you glibly and easily referred to as "a name they coined themselves" a) has apparently only been actively reported once (over a year ago) by a newspaper claiming inside information; b) has been explicitly denied existence by the "No" campaign's director; c) has apparently never been used in any official or unofficial capacity by the "No" campaign.
Is it not more likely (thinking reasonably....) that a few overexcited lower-level workers in the "No" campaign, over a year ago, thought it would be amusing or mock-shocking to refer to their work as "Project Fear", and that this somehow got communicated to the Sunday Herald? Either way, it seems an awfully long way from your clear intent to convey the impression that the name "Project Fear" was somehow in official circulation within the "No" campaign, and was a visible project aimed at scaremongering Scottish voters.
But as I said, if wikipedia has got this issue badly wrong, then let me know (and you might like to let wikipedia know too....).