And his name is the bulk of his wealth. He values it in the 3-5 billion dollar range. Drumpf would never work as a brand to put on buildings, airlines, vodka, meat and so on.
Sure it would, names are nothing. Examples - Xerox, Google, Twitter, International Business Machines, Engelbert Humperdinck. Justin Bieber. Arnold Schwarze-whatshisname. Names are nothing. People get used to them and they take on a life of their own.
When did Donald Trump change his name? He didn't, right?
