You know, one of the weird things about me is I sought out the church rather than the other way around. I looked for a match for me, concluded it was the church (despite having never actually met a member) and called the missionaries and joined. So I guess the answer to what I find loving and comforting about my version of God, is that the Church fits in with what I wanted out of life. I think my answer to your next question might answer this more fully.
Based on my experience growing up in a different church, (Methodist), I saw a God who only rewarded a small portion of people, and that the rest of the world would be punished for eternity after death. I never really thought that was fair.
One thing that drew me to the LDS Church, and I think it draws a large number of converts, is that there is a second chance for non-believers in this life to accept it in the next. Not only that, but the deceased will have all the knowledge he had when he departed from this life. He suddenly wakes up from death, finds himself in Paradise with Mormon missionaries teaching him, I mean, wouldn't that be evidence?

But on a more serious note, that is how I feel. That is something that enticed me to the LDS Church. I don't really know of any other Christian church that teaches a second chance after you die. Can I prove any of that? No. Does it seem ridiculous to you? Probably!