I don't see where the woo is, but if we attempt (very coarsely and imprecisely) to compare the brain with a computer, then there will be some machine level code, some high level code, some ROM firmware, and some program memory.
The machine level code is things like pain, hunger, and sex. They are hard-wired into whole classes of life-forms.
The high level code is something we learn; from experience, from our parents, from our surroundings, in the form of culture, norms, prejudices, beliefs.
The ROM firmware is instincts. We are born with a dislike of spiders (most of us), the newborn baby knows how to find the tit and how to suck it, etc.
The program memory is where we put our education, our upbringing, out life experience, out self-formed opinions.
If we are to look for self-consciousness, it seems that it is found in such creatures that have a sufficient amount of program memory.
Hans