You got that backwards. The media and the GOP did not go out and find her.
Remember, she's the one who managed to get the GOP interested in her mayoral race. That was her doing.
No one in the news industry was sitting around saying, "Damn, it's a boring news day... what can we drum up... hey, Sam, why don't we go look around for interesting characters up in Alaska?"
When she got on the McCain ticket, the vast majority of Americans were asking "Sara who?"
But she had already brought plenty of attention to herself within GOP circles because she knows how to work hot-button issues, regardless of their relevance (or lack thereof) to the actual office she holds. They chose her because of what she can do with their target audience, not because they thought she was easy to handle.
She totally bombed her VP interviews with the TV press. Nevertheless, she managed to parlay that into even greater devotion among the people who really matter to her.
She's making a ton of cash off her book. She's got a slot on Fox.
That didn't just happen by accident, and it didn't happen because someone else wanted to give her a break. It happened because she worked hard to make it happen.
There's nothing magical about Sarah Palin that makes the Republican Party or the news media pick her out as someone they can use for their purposes. It doesn't work that way. There are such cases, of course, but they're the William Hungs of the world. And Sarah's not that.
Look at where she comes from, and look at where she is. You don't get from there to here just because someone thinks you have a nice face.
The thing about Palin is that she knows who her audience is, and she doesn't care about the rest. She's extremely savvy about the language she uses -- yeah, I'm serious... we look at it and think "what a bunch of disjointed catch phrases", and yes, that's true, but it's a string of catch phrases that do exactly what she wants them to do.
It works, and it works brilliantly.
To her followers -- the people who donate to her, vote for her, and buy her books -- she's not a joke.
She works her crowds like faith healers work theirs, and it's not something that just anyone can do.