Looks like it may need to both functions, heating and cooling. The Spirit and Opportunity rovers measured temperatures from -80 to +30The post you responded to asserted that the problem is more shedding heat than preventing heat loss, so why the "heated fluid oversuit"? I can understand a need to prevent conductive heat loss if, for instance, a hand comes in contact with the ground, but the question is, do we actually have to worry about convective or radiative heat loss?
It seems that the answer is no and actually there's more concern with overheating than with preventing heat loss, though I haven't done the math to see who is right here.
http://mars.nasa.gov/mer/spotlight/20070612.html