Herbalife will lower its sales outlook for the current quarter before Monday's market open, the company told CNBC, as it gears up for tougher new Federal Trade Commission regulations appeared to hurt business more than anticipated.
According to a press release reviewed by CNBC, Herbalife now expects revenues to be 1.5 percent lower than prior estimates, with a key sales metric known as volume points expected to be 3 percent below its earlier view. Earnings per share were actually increased for the quarter and the full year.
The company said the transition to the new FTC rules along with softness in Mexico was to blame for the lowered numbers.
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The news comes only about a week after Herbalife had to begin adopting stricter new regulations mandated the FTC as part of its landmark settlement with the company back In August 2016. As part of that deal, Herbalife agreed to a $200 million fine, the biggest ever imposed by the commission, and stricter new rules related to how it accounts for sales of its nutritional products.
Herbalife must now prove that at least 80 percent of its sales are made outside the company's distributor network, with a small portion of that number allowed for personal consumption by the nearly 300,000 distributors in the U.S. Those distributors must also provide receipts for their sales to show they have legitimate end customers. In addition, the company agreed to an outside monitor for seven years to make sure it complies with the new rules.
Though the company said preparing distributors for the new regulations likely impacted sales, there was a silver lining in the disappointment. Herbalife said it easily exceeded the new FTC threshold, showing that 90 percent of sales since May 1 have met the new guidelines.
"We knew we would be able to meet the threshold test of 80 percent because we knew we had real customers," Hoffman said.
The company said it could also show that it has 400,000 so-called "preferred" members in the U.S. who buy products at a discount and aren't pursuing the business opportunity in any way.