Ian, in looking at your description of the bets you made, and not being a gambler, I'm a bit confused by the terminology; specifically, the terms "buying" and "selling" bets.
For the Chelsea v Everton match today I tried to buy a bet: namely for 7 goals or more with a stake of £2 at odds of 63.89. According to my calculations the odds exceed the true odds hence it being worthwhile if someone should buy my bet. And someone did buy my bet!
Here you say you tried to buy a bet, but when the bet was accepted, you say someone bought your bet. That appears to be a contradiction. If he bought, didn't you sell? When a bet is accepted between two participants, how is it determined which one does the buying and which does the selling? I gather from subsequent comments that this first bet would pay you £63.89 if more than 6 goals were scored, and you would lose £2 if 6 or less goals were scored, correct?
But even if I am correct and I got good odds the match will be very unlikely to result in 7 goals or more.
Which means that it is very likely that you would lose £2 on this particular bet.
So after somebody bought the bet I tried to sell it. But of course I wished to sell it at lower odds than I bought it. Just before I went to bed last night I tried to sell the bet at odds of 41.8. And somebody bought it this morning! (at 9.56am looking at the figures).
This means that I do not lose any money, nor gain any money if there are 1 to 6 goals. But if there are 7 goals I win the difference between the 2 bets i.e (£2*63.89) - (£2*41.8)
This sounds like a good idea, lock in a high probability of breaking even with the small probablilty of a big gain. However, if the odds move away from you, you can't sell the bet at a profit and you are stuck with only the initial bet that is very likely going to cost you £2.
So it seems that in order to have a positive expectation, you must be able to predict which way the odds will move more than half the time. If you bet at random, the odds will move against you half the time, and you will not have a positive expectation. This is like buying and selling any stock or option or future in the financial markets. If you can correctly guess which way the price will move more than half the time, you can buy low and sell high and make money.
But we know this is very difficult in most liquid markets because they are generally "efficient." In a truly efficient market no strategy can have a positive expectation due to the small but non-negligible cost of doing transactions (here, your transaction cost is 1%).
So is seems to me that your hope is that the market you are trading is inefficient, and that your ability to trade profitably is better than that of the average participant. Your "odds" market is probably less efficient than most stock & bond markets, due to the lower volume of trading, so you have a better chance of being able to be profitable. However, inefficient markets tend to become more efficient with time, so don't expect strategies that are initially profitable to last forever, they usually are traded away as soon as people find out about them. In any case, good luck, come back in a year and let us know how your strategy worked out.