I think people also have trouble because they automatically associate size with strength. When big things clash with little things, the big thing usually wins. We see and live examples of this all the time so it forms part of this "intuition" we have. It becomes a hard fallacy to shake when we try to explain the technical aspects of the collapse. For those who are less versed in the science they need to rely on this "intuition" to fill in the gaps. This eventually leads to the plethora of analogies (or chicken wire models) we have all seen. Most of these analogies attempt to isolate and define specific physical principles. Even then, without a solid understanding of science, much is left to "intuition". If I try to explain that an ant can walk on a drop of water twice its mass, but a man can't do the same, have I taught you all there is to know about surface tension? Do you now see how scale changes everything? For me I see this as a key aspect in understanding the collapse, for others ants and water have nothing to do with buildings and planes. Intuition tells them otherwise. If I tell someone the wood in their house is "stronger" than the steel in the WTC does this register with them at all? Has the concept of safety factor and limitations of building materials been properly conveyed? Some people will focus on "wood stronger than steel?" while others will nod and say "ahhh, yes, a wood framed house has a safety factor of 3, but this steel building only has a safety factor of 1.7". To further compound the confusion, explaining these concepts and principles is hard enough to explain to those who are truly willing to learn, let alone to those with preconcieved notions.