It is neurons firing in an organised way in your brain.
Why should some patterns of neurons firing in my brain produce subjective experiences while others don't? I'm sure there are quite a few neurons firing in all kinds of interesting patterns even when I am in the deepest sleep. Yet I have no subjective experience that I am aware of. So far as I can tell, in terms of subjective experience at that time, being fast asleep is exactly like not existing at all. Of course there's no reason I should remember being dead (before I was conceived), but I can't tell the difference between that state and the state of being fast asleep. Yes, things can happen that end the state of sleeping, so sleeping is not exactly the same as being dead in all respects. But so far as I can tell there doesn't seem to be any difference in terms of subjective experience.
Suppose for the sake of this discussion that all aspects of the brain associated with subjective experience are Turing computable, and that we have a complete and full understanding of how all the different neurons interact with each other in computational terms and also in terms of how our senses receive information from the physical world, how that information is encoded and sent to or received from the brain. Suppose also that we can scan my brain (to capture all the relevant details), then finally scoop it out and replace it with a some other (very different) type of computer that is simulating what my brain was doing along with all the appropriate connections to all the required inputs/outputs in terms of the rest of my body.
When this version of me is operating there will be no pattern of firing neurons in the physical world - that will have been replaced by a vastly different pattern in some other medium, say electrical impulses in silicon. What principle are you invoking to explain how and why this different pattern and an infinite number of others we could "construct" by changing the underlying computational machine should all produce the same subjective experience when (for example) my robotic self hears the sound of a jet aircraft, looks up to find it but sees only a bright blue cloudless sky?
This is why when you or others say something like "subjective experience
is the pattern of neurons firing" I am still left puzzled. This doesn't seem to be an explanation based on any established principle or theory. It sounds much more like a bald and rather far fetched assertion to me. It's rather like someone came up with a "Theory of Subjective Experiences" but didn't bother to tell the rest of the world about it.
If you are with Pixy in that you believe the secret ingredient is that the pattern must specifically belong to the class of those that encode some form of "Self-Referential Information Processing" - SRIP - in order for subjective experience to manifest, then I also want to know how we are supposed to recognise the existence or absence of SRIP in any particular pattern of neurons firing, rocks being moved about, meteor showers flying past in the night sky, and so on. Surely that's a matter of interpretation? Since when does any particular pattern have precisely one interpretation?
Whatever precise form of SRIP is meant to produce subjective experience doesn't seem to have been clearly defined. Whatever it is, why this should produce subjective experience while other forms of information processing don't is left unexplained. The only connection seems to be a vague hand waving kind of notion that SRIP sounds like it must be related in some way to "I am thinking about what it is like to be 'I'" or similar.