(Shrug)
That's the problem with building your career on being a shock jock, as Ted Rall -- and, for that matter, Ann Coulter, or so many deservingly obscure "performance artists" -- did. You have to keep going deeper and deeper into the lunatic fringe, since yesterday's shocking sensation is today's boring snoozer.
The problem is that the law of diminishing returns. At first, it is enough to say that Bush is retarded, or that 9/11 widows are whiners, to get attention. But pretty soon... what did you say? Bush is Hitler? Liberals are mass murderers of millions of babies? Yaaaawn.... it's been done.
If the decline in their readership goes on much further, the next thing you know Rall and Coulter will start a dual pornographic sex show in Vegas. Which will be cancelled a month later due to lack of anybody coming to see it, as the shock value wore off after the third night.