cool, according to this video, Eduardo Gold began this paint project back in early 2009. Its now early 2012, we ought to be seeing some preliminary analyses of results anytime now! right?
Which is how experiments work. What is being reported is a lowering of temperatures where the rocks are white. It's called physics I thinl.
I don't think its a big controversy that albedo issues directly relate to energy/temperature differences, however, a subjective impression of the quantity and character of the difference is not terribly reliable when trying to figure out the practical value of projects such as this.
I painted my old roof white, and am getting ready to do the new one. It lowers the temperature on the roof in the summer from 180 to around 110F. There is a noticeable cooling effect around the house as well. The energy saved on AC costs already paid for the cost of the paint.
Most of my living space is moderately northern and at altitude, AC doesn't tend to be the issue that heating is. Though my business offices in Sacramento were converted from their black tar roofs to a white elastomeric spray resin coating back in 2006. We noticed a dramatic drop in electrical usage between 2005 and 2006, but the character of the summers was quite different as well.
This is the sort of thing that just seems like common sense. Yet I have had multiple people, who all express a great concern over warming, dismiss the idea of painting roof white.
"common sense" depends upon common experiences and common understandings. It would be wrong to dismiss any concept without an analysis of the facts and data. But suggesting that any concept has a practical and significant role to play, likewise requires supporting analyses and data.
I, personally, am of the opinion that now, while construction rates are in a lull, it would be a good time to create and enact some new, general residential and commercial building codes with an eye toward increased insulation, improved electrical and lighting standards, etc.,. There are a lot of steps like this that would create major efficiency improvements over the current hodge podge approach.
Either they say "it won't work", or "it looks horrible", or some other excuse. Then they drive off in their gas guzzling SUV with the AC on.
It is more about "change" than what direction such changes go, in many cases.