"Food" Vitamins vs regular OTC Vitamins

[Mojo]

Here's the blurb:

DailyFood's® One Daily™ is formulated with 100% FoodState® nutrients. FoodState® nutrients have the inherent benefits of Food Factors™, known as Protein Chaperones™. Protein Chaperones™ contain plant intelligence necessary for all nutrient delivery and utilization. These nutrients have potencies as found in FOOD, which facilitates utilization and reduces potential for side-effects. Experience the difference 100% FoodState® nutrition can make.*

I couldn't any explanations of what most of the trademarked language means on that site...

I suspect that the fact that they've been able to trademark these terms means that they are not in general use.

...but I did find some info at: radiantlife.net (choose Products from menu).

FOODSTATE NUTRIENTS are supplemental nutrition, delivered in a matrix of Vital Food Factors such as carbohydrates, proteins, phytonutrients and thousands of other components that compose food. These Vital Food Factors create enhanced absorption and utilization through a naturally occurring biochemical delivery system that transports nutrients to cells. This superior delivery system is not found in ordinary vitamin and mineral supplements.

The "naturally occuring biochemical delivery system that transports nutrients to cells" does not exist in food or supplements of any sort; It is part of your own digestive system.

When nutrients are whole, with naturally occurring complete proteins and other phyto-nutrients, they are in a form that is readily used by the human physiology. The Vital Food Factors that are essential for carrying out this function are the Protein Chaperones. The body's processing of the nutrients does not require the use of vital energy because Food and FoodState nutrients contain these necessary protein chaperones.

I would avoid buying the supplements, and use some of the money you save on good quality food.

 

[flume]

There are protein chaperones in the cells that help in the folding of some proteins as they are being synthesized. This is a completely different meaning from the trademarked meaning here. I find it repulsive that they would degrade the conventional word usage so they could trademark their &%$ing little fake concept.