Cleon said:
How exactly do you figure? Again, this is a sales tax--the restaurants aren't paying squat, just the consumers.
I run a fast food restaurant. I've decided that I would sell 100 Big Pounder Combos a day at $4.00, 120 at $4.20, and 140 at $4.40. Plot that out on a chart, with the quantities (100, 120, and 140) on the x-axis and the prices on the y-axis. Connect the dots and you have a very simple supply curve,
Now, when I introduced the Big Pounder Combo at $4.00, my customers were demanding 140 a day when I was only producing 100. So I hired some people and raised my price to $4.40. But then my customers only demanded 100, when I was producing 140. When I dropped the price to $4.20 (unfortunately having to let a few people go), I was producing 120 a day, and my customers were demanding exactly that much.
So, plot out $4.40 at 100, $4.20 at 120, and $4.00 at 140 and you have the demand curve. The equilibrium is at $4.20 at 120, the place where the two lines cross.
It looks something like this:
Code:
$4.40| *__ __* Supply
| --__ __--
$4.20| __*__
| __-- --__
$4.00| * * Demand
-+-------------------
100 120 140
So I take in $504 in sales of the Big Pounder Combo.
Now, the government comes along and levies a 20¢ sales tax. With the people and resources I have, I can no longer produce 120 Big Pounder Combos at $4.20. I have to add the sales tax to the price and get $4.40 from my customers. So, on the supply side, when I want to produce 100 Big Pounder Combos I have to charge my customers $4.20, $4.40 when I want to sell 120, and $4.60 for 140. The new supply curve is essentially pushed upward (although economists would say it's actually pushed to the left) and our graph now looks like this:
Code:
$4.60| __* Supply
| __--
$4.40| *__ __*
| __--__
$4.20| * *__
| --__
$4.00| * Demand
-+-------------------
100 120 140
Notice: THE DEMAND CURVE HAS NOT CHANGED. AT ALL. Only the supply curve. And the new equilibrium is now apparently at a price of $4.30, where I will sell 110 a day. So my sales are lower, and the sale price is higher.
In this example, the amount I generate in Big Pounder Combo sales
drops to $473 per day, a loss of $31. But even worse, I don't get to keep 20¢ of what is now the final price of the Combo. $22 is how much I will have to give to the state in taxes, increasing my loss to $53 a day. That's over 11% of my revenues, GONE! For a tax that is less than 5% of the sale price. And that's revenues! The figure for my lost
profits will be much larger!
You can say the restaurants aren't paying the tax since they're passing it on to the consumers, but as this example shows, the restaurants
are paying, dearly.