Here_to_learn
Illuminator
The whole thing is ripe for regulation, but we don't do that in our country, so it's a smorgasbord of BS from all the EV manufacturers fluffing their range estimates.
Seems to me it would be reasonably easy for a regulatory body to do their own calculation to determine a more or less accurate range figure for these various EVs and not allow the manufacturers to make dubious claims, it's more of a political problem than anything technical.
From what I understand there are several standards for estimating range, and some are more strict, while others allow the manufacturer more freedom in how to get the final figure.
This article seem to be a nice intro to some of the standards: https://www.lifewire.com/ev-ranges-explained-5202261
What is missing from calculating the single number for a model is the difference that speed does. One car may be very efficient at lower speeds, but due to the boxy shape quickly increase consumption at high speeds (Renault Zoe comes to mind), while another one retains a lot of efficiency even at highway speeds (Tesla 3 for example).
When an ad only quotes a single number, it's probably unclear to most potential new EV buyers that such a distance is not calculated at highway speed, nor at winter temperatures.
Using a tool like abetterrouteplanner.com, or looking at the simple range calculations at different speeds available on some manufacturers web pages might increase the public understanding.
In the end, I think we need the range standards to show several numbers, for city driving, and highway speeds, and potentially winter/summer also.