Puppycow
Penultimate Amazing
Reminds me of various "free trial offer" deals. My credit card company would offer me some service for something like two or three months for free, and I could quit any time, no obligation. Hey, it's free, why not take it? Well, my time and effort aren't free, and the hassle of dropping the service before it rolled over automatically to paying for it meant that signing up simply wasn't worthwhile.
Remember that old company that would send you something like 11 CDs for 99 cents? And you could cancel any time IIRC. Of course, they were counting on the fact that many people would be too lazy to cancel. A lot of things are like that. Great deal at first, you pay a lot later. Cell phone contracts, credit cards, they all have some kind of teaser deal to get you started.