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Don't attack us please

Darat,

Fair enough; thanks for your clarification. I'm still not convinced that any tangible effects will be realized (or that if there are that they will be positive ones), but I think there's obviously no way to tell that definitively until after the campaign has been in play for a while, if at all. I hope you're right, though.
 
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The problem with attempting to use propaganda against Islamic Extremists is they are much better at it than us. I have no doubt they can spin this to their advantage.
 
It might work on the useful idiot crowd

This line struck me: "The campaign...will be targeted at ‘15-25-year-old males who are less than well-educated and worldly wise....'"

Just surmising here, but I think that yobs of that sort could be favorably affected by a skilfull ad campaign, simply because they'd be flattered by British attention. After all, most of the world doesn't give much of a damn about peasant boys and what they think. The jihadis' success in recruiting from that neglected -- often despised -- demographic derives in large measure* from their willingness to cater to otherwise disregarded young guys who can never aspire to much of anything.

The Raj lasted a long time. The English still have a kind of prestige in that part of the world. Maybe if Uncle J. Bull talks in a kindly way, it can sweeten the bitterness of being a 15-25-year-old male in a backward, impoverished, and, unfortunately, pretty hopeless country.

* Listen to me talk like an expert. But at least I can empathise -- hell, in a way, sympathise -- with trampled-on country boys.
 

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