But you haven't been saying that. Let me remind you, you claimed that an object being set down very slowly on a support experiences a deceleration of 1g. That's simply wrong. You seem to be trying to say that the most general and universal rules of mechanics don't apply to the specific situation you're discussing. They do.
Which is hardly surprising, as the lower structure was being continuously crushed. If the time-averaged resistance was only about 10% of the maximum possible static resistance, that simply indicates that each element was offering resistance for no more than 10% of the time of the collapse. In the context of the known failure properties of steel, and of the likelihood that the failure mechanism of the structure would not allow it to exert its maximum possible static resistance, this is in no way exceptional.
And, let me remind you, the difference between an acceleration of g and an acceleration of 0.7g is proof of kinetic energy loss. Potential energy has been lost, and it can only have been converted to kinetic energy; gravity is a force. Since not all of it is appearing as kinetic energy, it must have been lost to some other form of energy. Therefore, your repeated assertion that there is no loss of kinetic enegy is simply wrong.
Dave