Building What Ad on MS TV

[carlitos]

They're up to around $27,000 now. This will get them ads at 3 am, between the Abdominizer and Sham-Wow guys.

Actually (and sadly, in this case), your advertising dollar goes pretty far on local cable. There are local breaks, and it's actually kind of affordable to appear on cable networks like comedy central, CNN, MSNBC, etc. As I said in the other thread:

$750 per spot to reach 10,000 people = $7.50 CPM. This is so-so in terms of media, and indeed a realistic figure. Broadcast TV is usually ~$10 CPM, cable maybe $5 or $6, radio from $4 - 5, and outdoor (billboards) between $2 and 3. Magazine ads are around $6 or 7.

The question is - can this group of jokers get the most out of their media buy. I can't imagine them making even a tiny ripple in the New York media market. To be noticed in NYC, you have to be truly extraordinary.

As I remained skeptical on the other thread, I have to say I'm kind of impressed that they actually ran the ad. Sad, but impressed.



ETA - from the Mark Stepnowski wiki...

In November 2007, Stepnoski expressed support for the 9/11 Truth Movement.[1].

Stepnoski is also a marijuana legalization advocate and is an active member of NORML.[2]

I hesitate to add that marijuana use can make you paranoid.

 

[chipmunk stew]

Possibly this? (Emphasis mine)



ETA: Note it means end of 2010 year.

Ah, that makes sense.

 

[Orphia Nay]

They're now saying it's at $60,580. One large donor?

"This time around, we are setting a fundraising goal of $200,000 that we hope to reach by January 1, 2011."

30% of their goal.

To be sure, their goal is bound to have the traditional NYCCAN'T moveable goalposts.

Calling Box Boy!

 

[jhunter1163]

They're now up to $67,416 for the latest round of BuildingWTF spots. This, of course, means about $3,300 for Box Boy. In a way it's kind of sad; there are a lot of worthy causes that could do quite a bit of good with that $67,000.

Sigh.

 

[fitzgibbon]

Truthers don't do worthy causes, J.

 

[jhunter1163]

Maybe they haven't updated, but they're still at $67,416.

 

[Orphia Nay]

They sent out an email today. The pertinent points:

In the next few weeks we will be releasing a series of brand new TV ads. Without giving anything away, we are confident in saying these new ads will generate much publicity and create a groundswell of public demand for a new Building 7 investigation leading up to the 10th Anniversary.

ACTION ITEM

To help pave the way towards that day, we have an important action item that will take you only two minutes to complete. Please help us send 500 emails to the Speaker of the New York City Council to inform her that 2010 was only the beginning of our campaign, and our calls for the empanelment an independent commission to investigate Building 7 will grow as the 10th Anniversary of 9/11 approaches.

 

[A W Smith]

They sent out an email today. The pertinent points:

just like all the other groundswells?

 

[DGM]

I originally said "Judge Judy" would be a great place for the "truthers" to bring their case. I have to reconsider. Judge Marilyn Milian (peoples court) I believe would be a better fit. I'm sure "truthers" would agree considering it gives them an "out".
http://peoplescourt.warnerbros.com/index.html

Florida Governor Jeb Bush appointed Milian to the Miami Circuit Court in 1999, where she served in the Criminal Division.
http://peoplescourt.warnerbros.com/about/judge.html

 

[DGM]

They're at $74.673, The campaign was supposed to start "mid to late" January.

Well short of the 200K they "needed" and not even up to the level of "round one".


Any sign of the donors asking WTF? (or does their belief not allow that?)

On another note. The web site is a ghost town.

Alexa traffic rank for buildingwhat.org:

Traffic Rank Change
1 month 430,225 +134,829
3 month 200,603 +18,856
Percent of global pageviews on buildingwhat.org:

(a positive number indicates the site is becoming less popular)




http://www.alexa.com/siteinfo/buildingwhat.org#

 

[sheeplesnshills]

They're at $74.673, The campaign was supposed to start "mid to late" January.

Well short of the 200K they "needed" and not even up to the level of "round one".


Any sign of the donors asking WTF? (or does their belief not allow that?)

On another note. The web site is a ghost town.

Alexa traffic rank for buildingwhat.org:

Traffic Rank Change
1 month 430,225 +134,829
3 month 200,603 +18,856
Percent of global pageviews on buildingwhat.org:

(a positive number indicates the site is becoming less popular)


[qimg]http://www.internationalskeptics.com/forums/imagehosting/thum_170744d4ac3ae14771.png[/qimg]

http://www.alexa.com/siteinfo/buildingwhat.org#

Check out the "audience" stats on that site.....typical viewer is old, has only some college and is looking from home. The young and educated both give it a miss.......

 

[DGM]

Check out the "audience" stats on that site.....typical viewer is old, has only some college and is looking from home. The young and educated both give it a miss.......

Hey.............I'm 45 to 54!


Who you callin' old?

 

[Orphia Nay]

They're at $74.673, The campaign was supposed to start "mid to late" January.

Well short of the 200K they "needed" and not even up to the level of "round one".

[snip useful stats]

According to the emails they've sent, the campaign was supposed to end on January 1st. Have you heard differently?

 

[sheeplesnshills]

Hey.............I'm 45 to 54!


Who you callin' old?

Hey I'm old too, I just have lots of college

 

[DGM]

According to the emails they've sent, the campaign was supposed to end on January 1st. Have you heard differently?

No. I think a should have said the ads were supposed to start in mid to late January.

 

[dudalb]

They should buy time on Glenn Beck. The people who buy into Beck's paranoid will buy into anything. Just slant the Truth ads to blame the "Progressives" and you have a sale.....

 

[Orphia Nay]

No. I think a should have said the ads were supposed to start in mid to late January.

Oh, what's a month when they've had nearly 10 years to prove an inside job-diggity-job?

 

[DGM]

Fail at "free-fall speed".

Alexa traffic rank for buildingwhat.org:

Traffic Rank Change
1 month 922,123 +611,667
3 month 428,181 +298,431

Compared to one month ago.

Traffic Rank Change
1 month 430,225 +134,829
3 month 200,603 +18,856






The "tote board" shows the same amount of money as last month and there is no "news" about future plans.

http://buildingwhat.org/latest-news/

 

[Macgyver1968]

Sooooo....what happens to the money, if they decide not to run round 2 of the commercials? Could they legally keep it and use it for whatever?

 

[sheeplesnshills]

Sooooo....what happens to the money, if they decide not to run round 2 of the commercials? Could they legally keep it and use it for whatever?

My guess is Gage will use it for paying for nice pretty girls to come to his room on his next world tour.