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Brain activity can identify preferences

Gord_in_Toronto

Penultimate Amazing
Joined
Jul 22, 2006
Messages
26,870
Not this again.

Last time this came up on JREF some posters seriously argued that governments would use this technology from a distance to read people's minds, and that we should just outlaw MRIs altogether.
 
The article is exceedingly sparse on actual information. So let me see if I have got this right, by seeing how much near infrared (basically heat) someone’s brain (or head) absorbs, they can predict a persons preference for one of two drinks with 80% accuracy. After you stick my head under a heat lamp for a few minutes I am going to basically be 100 % happy with almost any drink. I’ll have to see if I can find the actual details in the journal mentioned.
 
Well here is the abstract, unfortunately they want you to pay for the full text and the abstract does not give much more useful information other then an exceeding sample space (9 people).

Abstract. Near-infrared spectroscopy (NIRS) has recently been identified as a safe, portable and relatively low-cost signal acquisition tool for non-invasive brain–computer interface (BCI) development. The ultimate goal of BCI research is for the user to be able to communicate functional intent directly through thoughts. In this paper we propose an NIRS-BCI paradigm based on directly decoding neural correlates of decision making, specifically subjective preference evaluation. Nine subjects were asked to mentally evaluate two possible drinks and decide which they preferred. Frequency domain near-infrared spectroscopy was used to image each subject's prefrontal cortex during the task. Using mean signal amplitudes as features and linear discriminant analysis, we were able to decode which drink was preferred on a single-trial basis with an average accuracy of 80%.
 
sthompson,

This is an entirely different matter.

This is not using an fMRI, this is using near-infrared. Entirely different method of brain imaging.


INRM
 
Anyone have more data about near IR and IR-imaging regarding imaging?
 
We have 9 subjects whose brain activity displayed intent differently depending on a particular impending 2 option decision. Not much to write home about at this stage in the research.
safe, portable and relatively low-cost signal acquisition tool for non-invasive brain–computer interface (BCI) development. The ultimate goal of BCI research is for the user to be able to communicate functional intent directly through thoughts. ... Nine subjects were asked to mentally evaluate two possible drinks and decide which they preferred
Interesting but by no means significant at this stage of development.

Patience folks, have a little patience.
 
We need to push this research forward, just imagine the advantages. Near-infrared spectroscopy can be taken of individuals in the following situations.

At a car dealership with the salesman being asked to evaluate…

Would you prefer that option you suggested or you paying less for the car?


At a trial with a witness being asked to evaluate...

Would you prefer to lie to this court or tell us the truth?


At an airport while being asked by security to evaluate…

Which would you prefer on this flight a bomb or a pillow?


At a party when my girlfriend asks me to evaluate…

Who do you think is cuter, her or me?


Ok, well maybe patience is a virtue.
 
At a party when my girlfriend asks me to evaluate…

Who do you think is cuter, her or me?


Ok, well maybe patience is a virtue.

This is a classic.:)

To use this equipment for an individual case you actually would need to calibrate it because everyone's brain is annoyingly different.

So you have this situation where you're having your brain activity monitored whilst a large sample of females of varying attractiveness are paraded in front of you and the comparison is made to your girlfriend in each case.
Dude, you are NOT going to make it to that party except on a gurney.:D

All these brain scan tools are useful when used in the lab with large sample sizes of subjects to evaluate base level readings and compare them to experimental readings.
However they are pretty useless for individual use without some sort of yet to be thought out calibration method to account for individual differences, a point the media never seems to report.
 
Skeptigirl,

How portable is this device? What does it look like?


The Man,

We need to push this research forward, just imagine the advantages. Near-infrared spectroscopy can be taken of individuals in the following situations.

Brilliant idea. Now we can have bona-fide thought-crimes. If you can't even keep your own thoughts to yourself you ain't got no privacy or freedom.


INRM
 
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Skeptigirl,

How portable is this device? What does it look like?


The Man,



Brilliant idea. Now we can have bona-fide thought-crimes. If you can't even keep your own thoughts to yourself you ain't got no privacy or freedom.


INRM

The solution to that predicament is easy, just stop thinking. A condition far too many people can be found in already, the only real thought crime should be not thinking.
 
Brilliant idea. Now we can have bona-fide thought-crimes. If you can't even keep your own thoughts to yourself you ain't got no privacy or freedom.


crimethink doubleplusungood
 
Well here is the abstract, unfortunately they want you to pay for the full text and the abstract does not give much more useful information other then an exceeding sample space (9 people).

Actually this paper is free to download - for now, at least. I can't post links, but you can get it from issue 6 of the current volume of Journal of Neural Engineering (Google it).
 
What does a Near-IR and IR light system to detect brain activity look like?
 
Do you mean what does the physical machinery look like, or what does the scan itself look like?

In either case I would assume that a Google search could provide you the answer.
 

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