Boycott dooms first UK Chick-fil-A

[cullennz]

The name doesn't work in the UK for a couple of reasons. I don't think we use that term for chicken breast very often and, more importantly, when we do use the term it's spelt 'fillet' and we pronounce the 't'.

Same here.

I am pushing to remember the last time I heard "fillet of chicken". It is just "breast of chicken"

Mind you I guess advertising like "Our "Chick Breas t's" outlets are awesome and inviting. Come down for a mouthful of their succulent loveliness" would not go down well.

 

[Information Analyst]

"Chick(en) Filet"

Which doesn't work in the UK, because we say "fillit" ("fill-it"). Even then, we generally refer to "chicken breasts," not "chicken fillets." The latter is probably used more often for optional in-bra breast enhancers/eveners.

 

[DuvalHMFIC]

Honestly, at least where I live, the term "fillet" is rarely used for chicken, either. It's used much more for things like fish. I think McDonald's even has the "fillet of fish."

 

[TragicMonkey]

I didn't mean to imply the wordplay of the name was good wordplay. I've never heard "filet" applied to chicken either. I think they were trying to equate the chicken quality to steak.

 

[DuvalHMFIC]

Wow, I just learned something new. "Filet" (fill-ay) is a verb, the process of cutting. "Fillet" (fill-it) is a noun, and it's what is being cut.

 

[eerok]

Wow, I just learned something new. "Filet" (fill-ay) is a verb, the process of cutting. "Fillet" (fill-it) is a noun, and it's what is being cut.

I thought it was just the conflicted Canadian in me that was mixing up the pronunciations, but I think you're mostly right (let's not forget filet mignon). I do a lot of fishing, and if I'm lucky I get fillets.

But don't get me started on clique and foyer.

 

[zooterkin]

Wow, I just learned something new. "Filet" (fill-ay) is a verb, the process of cutting. "Fillet" (fill-it) is a noun, and it's what is being cut.

It's 'fillet' for both, in the UK.

 

[TragicMonkey]

It's 'fillet' for both, in the UK.

I know they pronounce the T in fillet and valet, but what about buffet? The dining arrangement, not the series of blows.

 

[Information Analyst]

I know they pronounce the T in fillet and valet, but what about buffet? The dining arrangement, not the series of blows.

Pronounced the French way.

 

[DuvalHMFIC]

I know they pronounce the T in fillet and valet, but what about buffet?

Depends on if you're talking about a certain fan of margaritas or not.

 

[Trebuchet]

Honestly, at least where I live, the term "fillet" is rarely used for chicken, either. It's used much more for things like fish. I think McDonald's even has the "fillet of fish."

That's Filet O Fish. If they said "of" they might actually have to use a filet of fish.

 

[Segnosaur]

Also it's cheap. You get more food for your buck at Taco Bell than at a burger joint.

I'm not too sure about that, I'd say 4 of their regular tacos might weigh the same as a quarter pounder and costs more.

These are Canadian numbers, so your milage may vary...

One Taco Bell beef burrito: 130g, Calories: 310, Protein: 11g (a favorite of mine)

One Taco bell crunchy taco: 78g, Calories: 170, Protein: 8g

One McDonalds Quarter Pounder with cheese: 199g, Calories: 520, Protein:30g

If your goal is to get roughly the same amount of food as a Quarter Pounder with Cheese, then 1 taco and 1 burrito would give that (slightly more calories/weight, slightly less protein.) Last time I was at taco bell I think that cost me a bit over $4; a quarter pounder is (I think) closer to $5. So Taco bell edges out McDonalds.

Now, McDonald's does have other advantages when compared to Taco Bell: You have more variety (and can order stuff that its slightly healthier, like salads), whereas Taco Bell is pretty much junk food through and through. And I find the drink menu at Taco Bell especially bad (you can't even get milk at many outlets... pop or water only.)

 

[theprestige]

Which doesn't work in the UK, because we say "fillit" ("fill-it"). Even then, we generally refer to "chicken breasts," not "chicken fillets." The latter is probably used more often for optional in-bra breast enhancers/eveners.

It "doesn't work" in the US either, in the sense that Americans don't say "chick" for "chicken" and don't say "chick(en) filet" much at all. I mean, I wouldn't be surprised if there's a dialect somewhere in the hills of Arcadia that speaks this way, but that's hardly a good demographic to base a national marketing strategy on. Or maybe it is. Maybe that cajun idiom hits exactly the right note of American Exotic to hook into people's minds and establish brand interest. Maybe the effect is even more pronounced in the UK, where America is even more foreign.

Anyway, the working of it has nothing to do with it being a common phrase in American English. I doubt that UKians will have any real trouble with it.

 

[Information Analyst]

Anyway, the working of it has nothing to do with it being a common phrase in American English. I doubt that UKians will have any real trouble with it.

As said previously, they're more likely to dub it "Chick-filla" as per "Polyfilla" (genericised trademark for multi-purpose crack filler).

 

[Trebuchet]

And I find the drink menu at Taco Bell especially bad (you can't even get milk at many outlets... pop or water only.)

And because it's part of Yum Brands, spun off from Pepsico, the pop will be Pepsi. I prefer Coke.

 

[DuvalHMFIC]

Fast food companies come up with some odd names indeed. How the heck a Louisiana style cajun chicken place came to be named "Popeyes" is beyond me. They don't even have spinach on the menu!

Then of course there is "Wendy's", which was owned and promoted by .... a guy named Dave.

And finally there's Carl's Jr., even though there is no Carl's Sr. And Carl's Jr...what? What is his junior?

 

[TragicMonkey]

Fast food companies come up with some odd names indeed. How the heck a Louisiana style cajun chicken place came to be named "Popeyes" is beyond me. They don't even have spinach on the menu!

Then of course there is "Wendy's", which was owned and promoted by .... a guy named Dave.

And finally there's Carl's Jr., even though there is no Carl's Sr. And Carl's Jr...what? What is his junior?

Don't forget Burger King, which was founded in a republic.

 

[theprestige]

As said previously, they're more likely to dub it "Chick-filla" as per "Polyfilla" (genericised trademark for multi-purpose crack filler).

As said previously, the working of it has nothing to do with it being a common phrase in American English. I doubt that UKians will have any real trouble with it.

 

[TragicMonkey]

Forget the British, what horrendous mangling will the Australians do to it? Chook-feela?

 

[3point14]

As said previously, the working of it has nothing to do with it being a common phrase in American English. I doubt that UKians will have any real trouble with it.

This one does.

It has only made sense to me after the discussion in this thread.