Squeegee Beckenheim
Penultimate Amazing
- Joined
- Dec 29, 2010
- Messages
- 32,124
You see I don't think that mere disparagement counts as misogyny.
I think it can do, depending on context.
If that were the case then TV commercials showing useless and clueless men would count as misandry, and that would be pathetic.
I think that's a little more of a complicated case. I don't think one advert showing one man being clueless is misandrist. However, taken as a group, so that it becomes a trope (more explicitly in sitcom set-ups, I'd say, than adverts. But, then, I don't watch many adverts), then I do think you're getting into misandry territory. Not a particularly egregious example, no, but I don't think something has to be big in order to qualify as discriminatory or stereotypical.
Of course, one reason that it becomes less clear-cut in such an instance is the fact that various media rely on stereotypes in order to tell a story quickly without having to explain lots of background, and adverts are an extremely short form of storytelling. In fact, human beings rely on stereotyping in order to make sense of the world quickly, which is one of the reasons why anybody who claims to be a critical thinker has to be constantly aware of how they perceive the world and why it might not be accurate. But that's the point - even if we acknowledge that we have to accept such things in adverts, it's as well to be aware of it.
My reading of the word is an utter loathing of women on the basis of nothing more than their womanhood. A misogynist must necessarily detest women, must loath them completely, seeing them as value only for vessels to have children and to satiate the desires of men.
I think you're using a somewhat old-fashioned version of the term. Oxford English Dictionary
Definition of misogyny
noun
[mass noun]
dislike of, contempt for, or ingrained prejudice against women