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App Development

If so, PhoneGap is popular and not too hard to use.

PhoneGap is Cordova; Cordova is PhoneGap. Cordova is developed by Apache, and PhoneGap is developed by Adobe. If you're just starting out, it probably doesn't matter which one you choose, since they're both free / open source software. (The Wikipedia article does say that "Apache Cordova allows non-Adobe wrappers around it, such as Intel XDK or Appery.io", though.)
 
Do you really need to write a mobile App for your application? Could you instead do it all on a web site/server, and just use the browser in the mobile apps to access it?

Also, if an App, does it need to be cross-platform?

If so, PhoneGap is popular and not too hard to use.

I've just finished the mobile site. An App is hopefully better captivating the customer. I don't see a lot of difference myself, but it's a perception in the eyes of consumers we have to play along with.

Cross-platform isn't entirely essential, but it might cost me a dollar if I don't.
 

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