Looking at the way Hillary ran her campaign from the outside (I am a Libertarian and find both The Donald and Hillary unpalatable) it did seem like she did not make any effort to win over voters that may have been right leaning, but had issues with Trump. Many evangelicals disliked Trump, but saw him as the lesser of two evils. I think there was a time where Hilary could have won over my mother (and other evangelicals who had a problem with Trump on moral grounds) but the way that Hilary’s campaign tried to attack Trump did not resonate with them. Hillary’s campaign frequently attacked The Donald on moral grounds, but she always used the language of the left to do it. If she had found a way to attack The Donald’s morals, but sounded like an evangelical instead of a SJW I think she could have “de-energized” many evangelicals and lessened their turn out, and maybe pick up a few votes, especially among the religious female voters who had every reason to dislike The Donald on moral grounds.