Sorry, Icerat, the Coca-Cola sales example is invalid (I worked for the company). Their salespeople are "inside" salespeople (meaning employees and not contractors of any kind) with tightly controlled sales territories & customers.
What a load of unmitigated crap. Hands up anyone who has bought Coca-Cola from Coca-Cola direct from a Coke employed salesperson?
Right, now hands up who has bought it from a 7-11 or a supermarket or a McDonalds or whatever?
QED. Most people who "sell" coca-cola to retail customers are not employees of Coca-Cola.
A Coke salesperson does not hire (or partner or anything else) his/her friend, relative, passerby bothered in a store, church acquaintance, etc. to be a direct competitor selling Coke and "splitting" any commission.
So you really don't understand what I'm talking about do you? When I said "Coca-Cola" (the company) in the previous post, that naturally includes all their employees. Obviously the corporate entity is unable to really "sell" stuff, it needs people to do that stuff.
Some of those sales do go to authorized distributors who have their own networks in some limited markets here in the States, but on-the-whole, Coke sells directly to their retail customers who ALSO DO NOT HIRE MORE OF THEIR OWN TO DIRECTLY COMPETE WITH THEMSELVES IN THEIR MARKET.
Wow, you don't even know what a "retail customer" is, do you? No wonder you didn't understand my last post and had to resort to silly ignorant statements in all caps.
Let's try again. Hands up anyone who has bought Coca-Cola directly from Coca-Cola (the company) for their own personal use?
And who has bought it from 7-11, the corner store, the kiosk at the ballpark, McDonalds, the supermarket, whatever?
Whump what have us believe that "on the whole" Coca-Cola sells directly to us Coke drinkers and all the stuff you find in stores etc is so minor as to be ignored.
Whump is either really ignorant about how Coca-Cola really operates or he actually has no idea of even some basic definitions, like "retail customer"
Either way, his credibility is shot.
Remember - someone wishing to open a store usually does some diligent level of market research of population density and retail competition within their market before even applying for a bank loan, let-alone contacting any sources of inventory (like Coca-Cola). If you can't guarantee a certain minimum volume, Coke won't sell directly to you.[/quote]
But hang on - you claimed that "on the whole" everyone buys direct from Coke! Oh, that's right, you don't understand what you're talking about.
So we'll ignore that. Who does the guy with the hot dog stand on the corner buy his coke from before he sells it to his
retail customer? Does he buy it directly from Coca-Cola? I doubt it. He doesn't reach those "minimum volumes" does he? So who does he buy from?
You'd have to buy from Costco or another wholesaler willing to handle a smaller volume through you.
Bingo! They buy from a wholesaler - this is exactly what I explained in the previous post! Yet a few paragraphs back you're claiming something
entirely different.
That's why 7-11 (a US convenience store chain) uses a company like the McClane Company as their source on almost everything they stock in their stores (most beverages which are a major source of 7-11's sales volume are among the exceptions).
And McClane is what, a wholesaler that deals directly with Coca-Cola, and they qualify as such because they order enough?
Sounds
exactly like an Amway "direct distributor".