luchog
Neo-Post-Retro-Revivalist
I don't think you understand how this whole thing works.I don’t see why a fortune 500 corporation needs to take a stand on any social issue by giving money to advocacy groups. Doing so has not helped Ford at all. They should give to charity to help people instead of wasting money on sponsoring gay pride events.
Why do you assume that they're not.If management really wants to do something smart, it would say the heck with being socially responsible and focus on generating profits
Is anyone really naive enough to think that corporations really give money and support organizations out of the goodness of their hearts? That they're doing it simply out of a sense of "social responsibility"? If you do, I have some great oceanfront land over on the east side of my state you might be interested in.
They support organizations because it's great publicity. Which organizations they support, and which they ignore, is based entirely in the estimated political power of said organziations. While the various religions groups make a huge noise about boycotts, they're relative power to affect the company is pretty miniscule. While the same might be said about the GLBT lobby, there is a lot of goodwill publicity to be gained; and a "progressive" image that can serve as an effective smokescreen for many other problems with the company.
As far as giving money and tangible resources, all of that is tax deductible. Companies who give large amounts of money do not do so because "it's the right thing to do", but because it substantially reduces their tax burden, and therefore has a net positive impact on their bottom line. Often moreso than simply increasing gross proceeds, and therefore increasing the tax burden, would.
Make no mistake, when corporations like McDonalds support GLBT groups, or any other group, it's because it is beneficial for them to do so.