Any well-run new business can harm an old business that will not adjust. It's not all based on 'cheap' as we've proven already. How about the corner green-grocers as we called them when I was young. Mr. and Mrs. O'Neill got run out when the larger familied Batistellas came over in the 20's and offered more and fresher produce and supplies. The Batistellas got run out by the Papalakos family, and then the Papalakos's got driven out of business by the Kims and Parks and Lees. Each ensuing new ethnic group brought a little more elbow grease, innovation, and care to the business, or at least enough that it shook up the current standard. The Koreans in NYC, in fact, fit the Starbuck's argument. They charged more for many of their items. But they carried a better selection, spent what seemed like twenty hours a day misting the produce and fresh flowers, and any time there were more than three people lined up at the cash, one of the guys from the veggie stand ran over to help out. Even in the tough old times in Alphabet City, nary a single mom-and-pop store survived the onslaught OF LEGITIMATE COMPETITION. Now the style of store the Korean families started with in the 70's is 'de rigeur' for the New York Corner Store. The great Jewish delis have survived, as have the great Irish Pubs (McBell's is still there, PLEASE SAY SO!...) and the best Italian and Greek and Arab and and and and....
Emphasis mine.
Okay, here's a business niche that's been crying to be filled for years.
I grew up in the NYC area and still go there occasionally on business. When I'm up there - downtown Manhattan (Tribeca) - I generally pop into the deli across the street from the office. The cashier is Chinese, the guys making the sandwiches are Puerto Rican, but the service is
echt New York: "Next!"
I give the guy my order:
"Gimme a roast beef on rye, lettuce, tomato, mustard, no onion."
"Pickle with that?"
"Yeah, please."
Then I turn around, walk five feet to the drink refrigerator, get a can of grape soda, and go back to the counter, where the guy is already wrapping up the sandwich and scribbling the price on the wrapper with a grease pencil, while shouting, "Next!" I go to the cash register, where the Chinese lady gives me a sunny, genuine smile (at least it appears genuine), asks "How you today?" and has my lunch in a bag and my change in my hand in ten seconds flat.
Service that makes McDonald's look glacial by comparison, though they dispense with "Welcome to the Park Lane Deli! Can I take your order?" foolishness. I'm in and out in five minutes.
There are times I have occasion to go to a delly (yes, I've seen it spelled that way here, I swear to Ed...) in Our Nation's Capital. I stand on line* as the person behind the counter laboriously waits on the people ahead of me. If I were giving my roast beef order here, I'd watch as the sandwich maker carefully pulls a sheet of wax paper out of the box, spreads it out on the counter, then turns around and walks to the rack where the loaves of bread are sitting. Two slices of rye are retrieved; a hiccup in the process as he turns around and asks, "You said rye...?" He carries the two slices of rye back to the counter and lays them out. He squirts some mustard on the bread, puts down the mustard bottle and picks up a knife and spreads it out carefully. He then reaches into the shredded lettuce and carefully retrieves just the right amount, piling it on the bread and pushing in the sides so it doesn't spill out over the edge. He picks up a slice of tomato and puts it on the lettuce. He then picks up another slice of tomato and overlaps it on the first slice. He then goes to the roast beef and unwraps a pre-measured single-sandwich size portion and places it on the tomatoes. He then picks up the second slice of bread and puts it on the beef and presses down on the sandwich (they
always do that.
Why???) Then he picks up a knife and pressing down on the sandwich
again (why was the first time necessary?), slices it in half. He then carefully, painstakingly, wraps up the sandwich, and puts it in a clear plastic snap-lid tray. "Do you want a pickle?" "Yes, please." He picks up a pickle and puts it in the tray, then snaps it shut. He then goes to the cash register, where I pay him while everyone behind me waits. I don't care that they have to wait; I had to endure the same thing, so [rule8 'em]. He then returns to his workstation, takes care of some unknown but apparently vital business with someone else behind the counter whose purpose remains a mystery, and then attends to the next customer.
That's in a "delly." Go into a cafeteria in any federal office building here and it's worse.
If you have any experience in the food-service business and would like to get rich, just move down here with a couple of Puerto Rican guys and a Chinese woman from New York. Riches await you. I'll certainly patronize your business.
* Do New Yorkers stand
on line or do they stand
in line?